The Swiss brand Richard Mille was founded in 2001 as the new face of the watchmaking world. With its unique, highly recognizable architectural aesthetics, Richard Mille quickly became a part of the industry and became Industry leader. Brand founder and CEO Richard Mille tirelessly challenged the limits of Haute Horlogerie - the birth of one of the more detailed, novel, sophisticated Design masterpiece.
A second look at McLaren, the most successful Evergrande at the Grand Prix, has won 20 World Championships and 182 Grand Prix wins. This year, McLaren will hold its fiftieth anniversary in qualifying (brand founder Bruce McLaren drove his name-named car to the Monaco Grand Prix in 1966) and with Honda engine manufacturing partners work together to return to the top.
As part of this first round of collaboration, Richard Mille's watch will be worn by world-class team racers Fernando Alonso and Jenson Button. At the same time, the brand's unique promotional image will appear in the new MP4-31 car body. It also promises to introduce a specially designed series of movement, inspired by the rich McLaren brand heritage.
Richard Mille, president and CEO of Horometrie SA, Richard Mille, Richard Mille, said: "As an enthusiastic and long-time supporter of international motorsport, I am pleased to announce that we are working with McLaren-Honda It is exceptionally happy and proud to continue the new round of cooperation.
For fifty years, McLaren has always been one of Formula One's top brands. Its outstanding reputation for continuous technological innovation, its dedication to detail, and its fruitful record in the competition coincided with the brand philosophy of Richard Mille.
The partnership with McLaren coincides with the perfect moment: we've been assessing the Formula One race area with rigor over the years, and this opportunity has finally enabled us to participate in a deeper and more meaningful way Come in and focus more focused attention and action directly on a pivotal fleet.
For me personally, working with McLaren is a big deal, as I still clearly remember that in 1981 McLare took the lead in creating a carbon-fiber, shell-and-mortar body and brought it for the first time Formula One stadium. This technology even at the time even today, have brought a drastic change in the world of sports. Years later, I used the same technique on our wristwatch - using a carbon fiber structure to make a movement backplane and case.
I am deeply convinced that the Richard Mille brand perfectly interprets the essence of motorsport. We try our best to challenge the limits of machine building, and our inspiration is derived from the concepts and materials of Formula One racing. Everyone at Richard Mille believes this will be an exciting and perfect partnership. "
Ron Dennis, president and chief executive of McLaren Technology Group, added: "I've been following Richard silently and seeing how he and his team have been building up over the past fifteen years As a Richard Mille brand, it was a great honor and respect for him to have such an outstanding leader in watchmaking in such a short period of time. And dynamism Decades of cooperation between Richard Mille and McLaren have shown the common conviction of both of us that we believe that long-term cooperation will have a huge benefit and that together we will grow and develop together Winning Together, our two major brands share a great deal of DNA, a passion for design, technology and aesthetics, and we will accomplish many ambitious goals together for the next ten years.
Haas will debut this season at the FIA Formula One World Championship to become the first U.S. team to join Formula One in nearly 30 years. Richard Mille takes pride in being able to accompany this historic and renewed U.S. convoy during this year's Formula 1 Championship. The United States has always been an important market for Richard Mille, so the partnership with the Haas F1 team is a strategic one. In the meantime, every piece of Richard Mille timepiece technology and performance is well-matched to the concept of Formula One and Haas team.
Richard Mille, President and CEO of Horometrie SA, Richard Mille, said: "With many years of experience with the National Association of Sporting Car Racing (NASCAR), the Haas team started F1 journey. Haas team adventurous, not obedient to the rules, we like such partners, as our brand itself, in the watchmaking industry continue to open new and exciting adventure. At the same time, to continue to partner Luo Man · Gross's support is also crucial to Richard Mille.
The Haas F1 team will make its first official appearance with driver Roman Grosz and Esteban Gutierrez at the Melbourne opener in Australia on March 20. Gross has been a brand ambassador for Richard Mille since 2014 and is very much associated with the brand. He is very fond of watches, he helped the brand to develop a good movement. The movement incorporates titanium and NTPT carbon fiber materials (developed by North Thin Ply Technology). Originally developed as a racing sailing material, NTPT carbon fiber materials are now widely used in aerospace and F1 racing.
Grossing said, "I am proud to continue working with Richard Mille at the Haas Formula One team." "No single watch brand can match Formula One like Richard Mille Features, while Richard has always had a tailor-made wristwatch for his partner, "said French rider Grosjeu at the podium 10 times in the F1 championship. In the 2016 season, he will wear the racing watch, RM011, to seek a new breakthrough at the Haas F1 Team.
Inspired by motorsport, this watch has an unparalleled automatic movement.
"Richard Mille is a forerunner in the watchmaking industry and every timepiece is famous for its technological innovation and perfection," said Stenna, head of the Hashes F1 team. "Their values and We had the same journey in the first season, we all long for innovation, dare to be different, and at the same time we never compromise on details and performance, hoping that the two sides can join forces to achieve their success both inside and outside the stadium. "
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