"China (Shenzhen) International Watch Fair," Chairman of the Commission, Shenzhen Watch Industry Association, Zhu Shunhua said in an interview, June 25 to 28, the "fashion technology" as the theme of the 26th China (Shenzhen) International Watch and Clock Fair will be held in Shenzhen Convention and Exhibition Center. More than 400 top watch companies in the world have over 600 brands, bringing the latest products and technologies together to make a collective appearance to adapt to the trend of industrial development and redefine the watch industry with "fashion technology".
"Internet +" lead the upgrade direction
Shenzhen Watch Fair in the world's third largest watch fair, the world's watch industry has become one of the most important exhibition. The exhibition area of over 45,000 square meters, to attract international and domestic exhibitors big business. Swiss watchmakers, elite Swiss watchmakers, French fashion brands and other world-class watch industry, China's top ten watches, China Centennial Zhong Jinghua, Huawei ZTE Lenovo's latest wearable smart devices and other famous brands will be present.
This is a fashion + technology watch exhibition. Organizers said the watch industry from the initial technology, to fashion, and now the fashion technology, out of a clear path of transformation and upgrading. Through the 26th Shenzhen Watch and Clock Expo platform, the entire industry will be fully demonstrated in its innovative development and upgrade path, with "fashion technology" as the positioning industry.
Because of this, the Shenzhen local exhibitors, both the traditional precision-made watches, more popular today based on IT, Internet technology, smart watches. Representing the IT, IT, Internet, and Healthcare industries, leading companies in the industry gathered in succession. The smartwatches brought by Huawei, Lenovo, ZTE, Inwatch, Tianba and many Chinese local brands will showcase the power of technology.
Fashion for the technology into the beautiful, science and technology into the vitality of fashion, bringing more exhibition brings new changes. The Shenzhen Watch and Clock Organizing Committee, to display the clock core technical movement and precision manufacturing technology Hall 9, upgraded to time technology and wearable smart device exhibition. Officials of the organizing committee said that this year the state released the "Made in China 2025" plan to encourage smart manufacturing, which provided guidance, development goals and business transformation opportunities for the entire precision-made watch industry.
Therefore, the Shenzhen Watch and Watch Exhibition with an innovative attitude to meet the arrival of the smart era, and actively embrace the Internet, promote the "Internet" has become a new direction for the transformation and upgrading of the watch industry. At the show, a large number of smart wear manufacturers can look for parts manufacturers in the watch industry, watch brands also try new cross-border ideas and new partners.
High-end international exhibition full range
Shenzhen Watch Fair, has become an important global professional exhibition and international exchange platform. This exhibition, it is full of international standards.
This reporter learned that Switzerland, Germany, France, Russia and other countries participating delegations, has brought high-end, fashion, the people of the latest products. Independent watchmakers in Switzerland, with a Genesis Maker and Ideal, bring products that meet the needs of today's consumers. The French pavilion carries 10 brands for the first time to interpret the romance of France in the Chinese market. Meanwhile, French antiquities and clocks, which represent the essence of the timepiece culture, will also be displayed. The four brands brought by the Russian Watches Association reflect the successful revival of the Russian watch industry from the decline of the old Soviet military model and the new trend of international fashion. They have assembled into new forces that make the Chinese market more diverse and richer.
German watches since last year in Shenzhen Watch Fair selling, this year is to bring many classic brands. Specialized in the German table mainly in the European high-end watch agent group - Mobidex Group, will bring the most popular and eight brands with great market potential exhibitors. It is understood that this year the German showroom is divided into two regions, namely "German Gallery Gallery" and "Sanctuary." Babeideh Group official said that this year's Shenzhen Watch Fair is full of expectations. German Gallery Gallery and San Dian, display different. German table Gallery dominated by the German watch, reflecting the rigorous style of Germany, the German military model Langham, Germany's most popular watch brand Zeppelin Zeppelin brought the latest models. The Sanctuary incorporates popular fashion tide watches from different European countries to showcase its energetic brands including Lars Larsen, sought after by young Europeans, the Aviator watch brand that uses color schemes to express fashion and dynamism, and the likes of Pop Pliot .
It is reported that the 90th anniversary of the establishment of this year Lang Kun, very optimistic about the Chinese market, will use the opportunity to Shenzhen Watch Fair, the opening day of the 90th anniversary of the event held, Long Kun sixth generation descendants, the current president Andreas in person. Zeppelin Zeppelin naturally outdone, there will be a "big move" at the scene of the show, in order to achieve cooperation in the Chinese market competition, push "Made in Germany" no less "Made in Switzerland."
700 million yuan funds to find the project
It is noteworthy that this Shenzhen Watch Fair will be "wearable device" innovative project to build financing platform. "Shenzhen Institute of Clock and Smart Wear," told reporters that during the exhibition, "the first smart wearable smart + innovation design competition will set off a wave of investment in China's wearable devices."
It is reported that the contest under the guidance of the Ministry of Industry and Information Technology and the Shenzhen Municipal Commission of Economy and Information Technology, organized by the Shenzhen Institute of Clock and Smart Wear, Shenzhen City, Ding Cheng Economic and Technological Evaluation Center is responsible for coordination with the Shenzhen Watch Industry Association, Shenzhen City, corporate evaluation Association jointly establish a "wearable smart device" professional evaluation system, and brings together well-known universities, research institutes and high-tech enterprise experts to join the think tank, the judges include industrial design, interactive design, economics, IT, Internet, communications, home appliances, Sociology, aesthetics, medicine, fashion and other disciplines and industries.
Competition with the characteristics of smart wearable products, through a multi-dimensional selection of professional, to explore a number of "fashion technology" brand of smart wearable innovative design products, select the development of forward-looking, innovative development of intelligent design solutions and products, selection Outstanding entrepreneurs in the field of "smart wearable" recommend a number of outstanding supply chain and solution companies. The first contest of smart wear product selection, will first focus on smart watches and smart bracelets and various forms of product programs.
It is reported that the organizing committee will be provided during the exhibition venues for the classification of selected shortlisted LED screen display, and first to give the declaration selection "Top5 entrepreneurship entrepreneurship award", "TOP5 APP program innovative design business award", "TOP5 smart watch Innovation Design Award "," TOP5 Smart Bracelet Innovative Design Award ", declared" Outstanding Intelligent Wearable Concept Innovative Design "show units or individuals for road shows. The second half of the year will also be based on the status quo of industrial development, timely selection of projects to increase.
More beautiful, the contest from the very beginning of the three well-known investment institutions to 500 million matching funds to join the competition jury, but also more recently according to the status quo of industrial development, an additional 200 million investment. Outstanding projects can be favored by investment institutions. Of course, this will be a big opportunity for many makers.
Strong industrial base support
A show with global influence, behind must be backed by a strong industry and talent.
Behind the Shenzhen Watch and Clock Exhibition, standing is a city of technological innovation. This reporter has learned that the watch industry in Shenzhen has been processed from the past, achieved to cultivate the brand, and then jumped into fashion gorgeous industry turnaround.
Zhu Shunhua said that Shenzhen watches industry as the benchmark in Switzerland, all-round exploration of industrial development path, the current watch industry association in Shenzhen to establish a "industrial promotion, technological innovation, information research," a total of three major system of 16 public service industry platform.
Shenzhen, China's clock and watch capital, is absolutely leading in China and has a huge international influence. According to statistics, China's watch production accounted for 80% of the world, of which Shenzhen watch production accounted for 42% of the world, accounting for 60% of the country, exports accounted for 53% of the country, "Shenzhen brand watches" accounted for 65% of domestic brands; 2014, 38 billion yuan.
China's Shenzhen-based watch industry chain complete, forming a complete industrial chain, including precision machining equipment manufacturing, movement, case, dial, strap and chip, micro-stepper motor, and research and development, design , Processing and manufacturing, trial production testing and surface refinement, material modification and other value chains.
Not only that, Shenzhen has a good wearable device environment, is the birthplace of the world's smart watches. With the integrated industrial base of precision manufacturing, mobile communications, IT electronics, industrial design, fashion brand and international market, Shenzhen possesses the most complete industrial chain of smart wearable products in the world and strides forward to the global high end of the industrial value chain. For example, Shenzhen Venture Company, basically designed from the drawings, within a week can get a testable product.
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