Chinese tourists’ consumption in the first half of 2013 showed 132% explosive growth

According to the latest official data released by the UK’s official authorities in 2013, Chinese tourists’ spending in the first half of 2013 increased by 132% to 181 million pounds, while the number of tourists increased by 21%. The consumption of Chinese tourists in England shows an explosive growth trend.

As an important bilateral exchange between Britain’s Prime Minister Cameron’s recent visit to China, the British Minister for Culture, Media and Sports, Maria Miller, announced the launch of the “Welcome to China - Enjoy British Privileges” program. The growth rate in the Chinese market is higher than the other 22 major markets of the Tourism Board. Compared with the same period in 2012, Chinese tourists' spending in the first half of 2013 increased by 132% to 181 million pounds, while the number of tourists also increased by 21%.

Based on progressively improved shipping capabilities and an increasingly streamlined visa process, the British Tourism Authority’s “Extraordinary UK” marketing campaign and the “Welcome to China” project are expected to attract 650,000 Chinese tourists to the UK each year by 2020, thus bringing the year to the British economy. Averaged 1.1 billion pounds in revenue. Maria Miller also announced that in 2014, Birmingham Airport will cooperate with Caesar Tourism, a large-scale integrated tourism operator in China. The two sides will discuss how to promote Chinese tourists to travel to Birmingham and make Birmingham Airport a tourism destination for Chinese tourists in the UK. The important channel to work together.

Tourism Authority Chief Executive Officer Sandy said: "In the past year, China has become the world's largest tourist source market with a value of 1.02 trillion US dollars. We hope to maintain the UK's competitiveness in this source market. To help the tourism industry develop products and services that can attract Chinese tourists, and ensure that more Chinese tourists can know and feel the important message 'Welcome to China - Enjoy British courtesy.'

Earlier this month, the British Tourism Board held the largest British tourism promotion in Chengdu to date, and 43 UK suppliers held talks with 75 Chinese buyers. In September, British Airways launched a new direct route from Chengdu to Heathrow Airport. (Reporter Qian Chunxian)

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