Rolex this brand, fans also like it, it is said that the upstart also like. The brand is very much like the old Rafi, many people know his fame, but few people drank, drink may not really understand.
The more you hear the more you finish, the better you open a bottle of Rafi, you need to let the wine wake up for a while, and then slowly tasting and discovering its complexity.
For example, on the DD40 (Abbreviation of Oyster Perpetual Sunday Calendar Type) exhibition yesterday, I saw a paragraph that is white gold, the price is much more expensive than gold. Sales explained: Rolex's platinum watch can be polished directly, do not have to worry about coating the case worn yellow, other brands are mostly rhodium plated platinum. Although a few brands of platinum watches can be polished and then rhodium plated, but Rolex has made the white gold is very much like platinum, have to admit its skill. It is said that Rolex Platinum added platinum in the composition, just as it contains the eternal rose gold platinum is the same reason. However, Rolex has not had time to say that they have to say too much.
Key words: Le products, producing areas, traditions, technical culture, upstart
What is a good fit? What is a watch?
Rolex is good music?
In a recent social media story, "luxury objects, party members are not allowed to spend on luxuries, do not pay for themselves." In fact, everyone who has the right to spend, whether it is a party member or not, can have fun and a wonderful experience for themselves s things. The key is the word luxury, with a clear derogatory. This is certainly related to the birth of the word. The most annoying is that the media, especially lifestyle media, in order to please advertisers, wantonly promote luxury, column name with luxury, article title is always on the luxury, and some websites even give themselves the name luxury, and even more funny Light luxury! The imported words, English called Luxury, French called luxe, Italian may be called lusso, this thing in fact, this thing has not so much derogatory, but it is those who are poor media to abuse it. This luxury, if translated into the right place, may not be so much trouble, our party members can be normal consumption.
Le products: to bring pleasure and good feelings of things; brand of cultural heritage; have their own savoir faire (unique Cheats), a landmark product. Only a few people can appreciate and own, the performance of the brand is consistent, as a brand, there must be marketing activities (for example, Rolex's art and human initiative sponsorship and participation)
What is a watch: a subset of jewelry, a watch selling point: a symbol of tradition; a culture of technology (including the geography of the producing area, which are all part of the brand heritage)
Suddenly discovered that Rolex is the most relaxed example of music.
Symbol of [traditional] - precision, waterproof, auto, even the latest smartwatch can not shake
Pocket watch is still popular, the founder believes that the future is the watch era, but need to meet the three major challenges: precision, waterproof, automatic. From the founding to the present still maintain these three major advantages.
Precise: The founders pioneered the Observatory certification at the time at the Bill Observatory and Kew Observatory. Even took the lead in the early twentieth century to obtain the precise time of certification. In 1973, the Swiss official established observatory certification body COSC, Rolex actively joined, 3% of Swiss watches enjoy observatory certification, of which 50% is the Rolex Oyster Watch
Waterproof: do not meet the trend. The birth of the watch at the beginning, how many people think the watch is decorated, no need waterproof. However, the founder of Rolex predicted the watch's future needs waterproofing, the first Oyster waterproof structure in 1926. Oyster that hard shell, no matter what the harsh conditions, can be protected inside soft and tender parts.
Structural innovation: pocket watch structure - front cover, rear cover, hinge;
Watch structure - lenses, the middle case, the bottom cover
In 1953, Rolex watches waterproof to 100 meters
Automatic: The real meaning is that it creates a way of life. 1931 Rolex began using automatic movement, named Perpetual (Perpetual). The true meaning of automatic, in addition to convenience, is actually to reduce the number of crown pull in order to maintain the crown waterproof performance (without attenuation). Give birth to a new watch category - Sporty Sport Watch
In 1950, Rolex began using the red wheel, to achieve two-way winding.
Lok fitness table: either with diving suits and business suits can be used with suits
Oyster watches, the icon of Rolex, are for fun and for business.
Marketing as a Brand - Why Rolex so cattle?
Dissemination Positioning: Linking Table with Man's Initiative - Testing, Communication
Participate in the exploration of human history, enhance the product - the interpretation of technical and cultural (waterproof, sealed, speed record, altitude record, depth record)
1927 across the English Channel
In 1935 in the United States DiTongNa beach, by the MalcolmCampbell create 300mph (about 480KPH) speed record
1953 Rolex watch with mountaineering team debut Everest
1960 test-type Rolex watch dive to the Mariana Trench 10916 meters deep
2012 James Cameron Director Wear The Rolex Deepsea Challenge Challenger Again Mariana TrenchThe sponsorship of art is also a long time - a beautiful experience, the pinnacle of art.
Watch production areas determine the brand positioning - timeless, durable, beautiful = jewelry; coupled with high-quality movement
"Wan table world" quantitative evaluation system, the work of the movement for the score, mainly based on producing areas automatically generated. However, it is noteworthy that the concept of producing areas, to be specifically divided into the movement producing areas and brand locations. For example, Omega, the location of the brand and the place of origin of the movement are all located in the Bernese area (Bill), while some brands and locations are different from the place of origin of the movement. Some brands even have more than one movement area. More to what extent, more to simply give up the original certification of the producing areas, instead using their own brand certification. This sounds a bit complicated, but using Rolex as an example illustrates the problem. The Rolex brand, headquartered in Plan Les Ouates, Geneva, is home to several of Geneva's top brands, while Rolex sports are located in Bill, Berne. Therefore, Rolex set the advantages of two major producing areas. This may well explain Rolex as an independent brand in the industry's leading position. So what are the production areas in Switzerland Nie?
Swiss watch production areas: Geneva, the valley, Berne, the rest of Jura. These four producing areas, each with its own characteristics, simply put:
Geneva region heavy modification grinding (movement, case)
洳 Valley producing areas repeat complex functions, grinding and quality center
Berne producing areas of quality
Rolex: headquartered in Geneva, Plan les ouates next to Patek Philippe (above) 
Movement in the Bernese district of Bill, high-quality high-volume (above)
So, it combines the advantages of two major producing areas in one.
Bill: Oyster movement production, from raw material production to assembly = 1 year
Daytona = 1.5 years
Geneva: appearance pieces, their own cast gold (Rolex year ads, from gold ingot to watch takes one year), 904L stainless steel procurement. 
Above: Rolex 904L stainless steel, a little anti-corrosion is good, and the color is pretty, close to the precious metal
Shop big bully
Except for the few watches bought in the safe, most watches are worn as mechanical jewelery. And over the years formed a protocol (Protocol), that is based on the dress occasion with. Rolex said no to the protocol. According to Rolex, they do not meet the tradition: the traditional emphasis on wearing sub-table occasions, dress table should be a belt. Rolex said that our watch is made like jewelry, why? Look at the following:
Rolex is a rare use of precious metal bracelet, but also strong and lasting brand. Regardless of the steel, all the fine grinding, comprehensive polishing, multi-program composite grinding.
Rolex Day calendar (Day-Date) watch gold bracelet, hand assembled, from the manufacture of parts to assembly, 1000 processes.
Above: You often hear that a certain brand of diamond is VVS grade? Very small flaws. However, Rolex diamonds are IF-class, flawless level! 
Scharnborg: Geneva region, dial manufacturing, gemstone inlaid, by the jewelry artist to complete
Rolex diamonds: the highest IF level, other brands are usually VVS level.
Even steel watches, pointers, and scales are gold - the extravagance of the Geneva region stems from the history of its jewelry making (precious metals are easily processed in a variety of beautiful shapes and look shiny and luxurious). and so,
Beautiful, durable, rare, this is not the jewelry? Say wearing a dress occasion need wearing a dress table, if people wear jewelry (Sunday calendar), would not it be more attention than watch? Of course, in fact, the Rolex Sunday calendar Just a case, Rolex's product line is still very supportive of the High Society Protocol. For example, Celini series is the standard dress table series. The professional series of styles, are used as a suitable sports watch to wear. The latest Protocol shows that Lokomoto sports watch can be used as a business table, and even in some occasions, the dress table to wear.
Above: This is Hu Jujun's paw, he was born three years after natural disasters, so a bit of wood.
Rolex watches divided into 3 parts: professional series, the classic series, Cellini
Professional Series - For a Professional Service: All Oyster Perpetuals, Submariners, Explorers, Guinness Gauges, Daytona
Classic Series: with calendar, without calendar, week
Celini series: only precious metals
Play a successful name
Five letters, any language easily spelled, sweet, generous
From: rex, the king's meaning
Detailed Rolex logo: crown, tabulation tools screwdriver
About Rolex and upstart, you can not upstart (Rolex has a full set of after-sales advice)
Rolex rare use of precious metals to do the brand of the bracelet. Gold, meaning eternal; 904L stainless steel, because of its excellent corrosion resistance, also consistent with the spirit of the Rolex, all-gold shell, gold chain, a symbol of strength, it is true luxury, pure music fit. Rolex to meet people's needs for a hedge, but it is so hedging to preserve the value: First, the time is accurate, many years later is the same; but its gold and steel can maintain a new state after many years, it is eternal. As a Geneva-based brand, Rolex is making gold watches in the same fashion as jewelry. You have to learn to wear it, it will not like the upstart:
Aftermarket advice:
Buying and Using Rolex Snares Tips:
Gold chain to fit the wrist - to better prevent the chain loose. Like wearing a gold chain watches destroyed in my hand when I looked at rustic.
Wash seaweed, rinse with water after sweating, you can use soapy water vs. just wear, do not know to wash
Maintenance interval: usually 10 years, also can be 7 years, professionals for 5 years
About the maintenance of Rolex - as strict as the table
Mention the maintenance of watches, people always think of the gray-haired teacher tweezers pliers pounding, in fact, the maintenance of Rolex is full of process + standard operation, the program is very strict, gold crater bezel by the special Tool polishing, all the necessary tools are developed by Rolex himself.
Regardless of the gold watch or steel watch, Rolex watches can be polished through professional renovation. This is part of the value of Rolex - the price of a Rolex watch contains the value of future maintenance, you do not have to be a waste.
Some people say】 【a lot of Rolex, especially the gold watch, after grinding the case deformation (smaller). At this time do not forget, although the Rolex does not play cards in the usual, but the gold type, such as the head of the type (Sunday calendar type) is best suited to wear business occasions instead of professional occasions (adventure, sports), so pay attention to the occasion, Gold watch is not to be drawn deep traces, it is not frequently severely polished, the case will not be smaller. Unless you are upstart. Do not know the occasion to wear a watch, you are not an upstart?
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