Montblanc new concept boutique in Shanghai IFC IFC Mall opened

Intuitive interactive experience to create a new concept of shopping environment

Montblanc brand new concept boutique is located on the first floor of the IFC IFC Mall, designed by the French space designer Noé Duchaufour-Lawrance personally - through its unique artistic vision and aesthetic sense of style, with the logo of black and white elements as the keynote, With unique decorative materials, to create a new shopping space, all-round display with the brand foundation closely integrated design concept. Arc curves can be seen everywhere, like a smooth line of handwriting, echoes the brand meaningful writing culture. The black lacquered walls are rendered with animated ink and wash, to reconcile the shades of dark ink, creating a unique emotional atmosphere. Animated ink art inspiration comes from Montblanc's unique resin material, vividly sketched brand vitality and advancing with the creative soul. It is worth mentioning that the animation ink through the high-tech transmission system directly from the same terminal settings play, truly global Montblanc concept boutique synchronization and interactive experience. The store is specially made of brass, leather, precious metals and wood materials to explain Montblanc's extraordinary achievements in the field of watchmaking, leather goods, jewelry and writing instruments. In the special order area, the display of all kinds of writing instruments, pen and ink, so that customers can experience different writing pleasure.

JensHenning Koch, Executive Vice President of Global Markets at Montblanc, said: "Montblanc brand new concept boutiques aim to create a sophisticated fashion shopping environment and 'interim' interactive space to attract more connoisseurs and young customers so that they can use the most authentic Simple way to admire the superb craftsmanship of each Montblanc product and explore Montblanc's rich brand heritage.We look forward to a more diversified customer base, working with us to co-write the brand's future with our continued support for Montblanc. "

Montblanc brand ambassador in China Guilian magnesium debut, interpretation of the brand elegant aesthetics

On the same day, Montblanc China brand ambassador Gui Lun magnesium dressed in a white skirt with a new Baoyi month Court series debut, sexy and elegant styling as Montblanc add fashion charm, the perfect interpretation of the classic and continue to shape the aesthetics style The essence of the brand. Gloria Magnesium shares: "It is a great honor to join MontBlanc this big family, but also honored MontBlanc in the world's first concept store after it witnessed the completion of the first concept store in mainland China once again opened for the first brand new concept .I am very Appreciate Montblanc's innovative concept, not only in the design of the new store is more modern and modern, but also through carefully arranged product display, and naturally blend with the store design, bringing a very strong visual impact, with Montblanc consistent quality Service, I believe every customer who stepped into the shopping experience can get better and I am also very much looking forward to the brand new concept around the world, and thus open the brand new journey of continuous exploration.

Sharing advanced watchmaking passion stems from the handed down craftsmanship of 1858

During the opening ceremony, Montblanc also held a theme exhibition entitled "Sharing the Passion of Haute Horlogerie, The Art of Craftsmanship Originated from 1858" in the atrium of the shopping mall on the first floor of the mall. The three exhibition areas showcased, among others, Haute Horlogerie, writing instruments and leather goods The new collection of works, whether inspired by the Portuguese explorer Vasco da Gama inheritance precision timing series, vivid interpretation of the feelings of the romantic moon Bao Xi Yue Yuan series, or for the first time together well-known contemporary designer Mark New Zealand The Montblanc M-series writing instruments by Marc Newson, or the large selection of ink-rhythmic leather collections using the unique Halo-coating technique all demonstrate the brand's unique creative inspiration and craftsmanship.

In the watchmaking display area, visitors not only observe the stunning watchmaking process at close range, but also experience the making process under the guidance of the Montblanc watchmakers to fully experience the extraordinary charm of the Haute Horlogerie. In addition, Bespoke customized Pen Tsui custom service area, Montblanc will also provide customers tailor-made to meet the individual writing habits exclusive pen Tsui, specially developed software to write the way to measure, record and analysis, written analysis Experts based on the writing speed, writing pressure, holding the pen rotation angle, swing amplitude and tilt angle to make a complete assessment and confirmation, and finally by the Pen Tsui production master to manually polish the way to create a perfect and accurate and in line with customer writing habits of the pen Tsui, truly "life accompanied by" brand concept.

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