Insertion Machine: Swatch Introduces New "Seemingly Simple" Artist Specials

2019年10月29日星期二

Swatch Introduces New "Seemingly Simple" Artist Specials

At the 56th Venice International Biennale, Joana Vasconcelos, a contemporary Portuguese artist, created a magical art installation for the Swatch pavilion - the glamorous artificial garden "Giardino dell'Eden." Now, Swatch and Joana Vasconcelos once again expanded their artistic collaboration by introducing "a seemingly simple" version of a unique limited edition wristwatch by a unique artist. This watch is a tribute to eternal elegance, tribute to the craftsmanship, and the ultimate craft of praise and praise, but also Swatch launched to the present with the hand-made elements of the artist's special watch.

To accomplish this unique project, Joana Vasconcelos partnered with artisans from northern Portugal, all of whom are ancient experts in fine and light silversmithing. According to Joana's original manuscript, they created the golden dial of each watch, which will be limited to 999 pieces. For this project, they also developed a special set of fine filigree craftsmanship, to help them create the watch to create the degree of sophistication and lightness. After completing the process of filigree, each watch will be the final manual assembly by Swatch watch division.

"This project made me feel very excited," said Joana Vasconcelos, "It's a challenge for me to accept Swatch's invitation to create a watch for everyday wear." Most of my work, as an artist, is based on handcrafting, Combining it with industrial materials to create a true "sense of luxury" - converting everyday items to elegant art and culture, and this time working with Swatch to design a watch transforms my work into everyday wear, It made me feel very happy for everyone to wear and experience all the time. "

Joana Vasconcelos designed the "seemingly simple" with a special packaging design, a unique style reminiscent of a unique jewelry box. Black velvet packaging sketched with the Phnom Penh decoration, the lid design perspective hole, through the eye can see the dial of this watch.

SUOZ212S seemingly simple

Style: New Gent

Dial: Hand-made filigree dial plated with PVD

Case: Smooth solid black plastic

Bracelet: Matte black silicone strap and buckle ring, with black glossy plastic buckle

The numbering is limited to 999 worldwide and each watch has a unique version number (001 to 999) that appears in the watch and special packaging.

Original source: http://

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