In 2016, China's underwear industry maintained a sustained growth, more and more underwear brand emerged and competed in the market, more and more small and medium-sized investors choose to start a venture underwear shop, and this phenomenon fully demonstrated this The vitality of the industry, but also shows that the overall ecological environment of the industry is full of competitiveness. Of course, many domestic underwear brands in this year have a decent performance, especially the performance of Shenzhen second-line underwear brand boudoir people in the industry is even more profound.
Boudoir is a well-known underwear company in Shenzhen Shenzhen Ya-Ya Clothing Co., Ltd. underwear underwear brand, is a main breath of the new concept of health care underwear brand. Its launch of the series of seven breathing underwear and non-steel ring underwear products by the female group favorite, and therefore also in 2015 was named "National assured consumers satisfaction brand."
Boudoir practice is the "direct + join" chain operation mode, by the end of 2015 boudoir stores in various regions of the country reached 1,000, and by the end of 2016, boudoir underwear brand stores exceeded 1800 . Why do women's underwear brand in 2016, the performance is particularly profound it? This is why - in 2016, the boudoir underwear brand to open more than 800 new stores to join the title of leading 2016 underwear .
Over a year to add more than 800 new stores, enough to show Gui Mi in 2016 the strong performance. Then the question came, what is the reason why the girl is attracted to more than 800 investors to join her? Let's take a look at what the boudoir did in 2016:
In 2016 March, Guiyi was elected vice president of Shenzhen Underwear Industry Association unit, the industry certainly undoubtedly further enhance the brand value of Guiyi; April 2016, Boudoir signed a famous movie star Chen Derong as the brand image speak day, hand in hand with Chen Derong In July 2016, Guiyou became the sponsor of the Global Ambassador and Tourism Ambassador in 2016 to make the brand more widely available. Sexual transmission; in October 2016, Guiyou launched a nationwide franchisee tour training session to further enhance the brand's influence and appeal.
It is this series of initiatives to strengthen the brand's competitiveness in the market, so that the brand of boudoir underwear to become more investors choice, resulting in the number of boudoir underwear brand stores in 2016 rapid growth.
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