10-year surge in Swiss watches began to cut prices

Mixed in the arena, sooner or later have to return. The same applies to the watch market.

After the surge in Swiss francs in January this year, the market was no longer calm and struggled daily with the rising and falling cries. How to adjust the price so that the global market, especially the Swiss market balance point, this is really a big problem. For a time, strange move together. In February, Patek Philippe in Hong Kong down as high as 22% of the reverse move so that people in an uproar: Who said the high-end table dictionary did not cut prices word? This is not yet finished, Qianjiang Evening News reporters rushed to the show on the way to Basel, LVMH's Tiger Regal took the opportunity to announce the cut in Hong Kong yesterday, enough to drop "ho", as little as 3%, more than 40%.

Be the first to reveal a face

Hao drop into the low-cost market

After the price cut, Tag Heuer original price of 16700 Hong Kong dollars fell to 10050 Hong Kong dollars, the original price of 23,000 Hong Kong dollars fell to 16750 yuan, 39300 Hong Kong dollars to 30150 Hong Kong dollars. By dropping prices, the "Aborigines" brand at this price is getting tighter. Some analysts think the new competition is inevitable.

"Although TAG Heuer is not a brand I will buy, but the price cuts this, I still a bit of a view." A million watch collectors A brother (90's of last century began collecting Patek Philippe, allegedly the year of "Yangcheng In the interview with Qianjiang Evening News reporter said, "Tiger and TAG Heuer really, the positioning of Yu-ship intersection, the price cut is obvious, and it can and Swatch's low End brand confrontation. "In his opinion, the low price list, the consumer groups is very large, spending power is not high, the attractiveness of price cuts will be larger. After all, Patek Philippe is facing the high-end crowd.

Specially selected in Basel table show to carry out price cuts, Tiger Elegance is a preemptive, snatch the market. "Have to say Beaver (the head of LVMH Group jewelry watch) is a marketing genius.This is the world's best order will be the first to reveal a face, the more backward the more passive.This will be strong for other brands Psychological pressure. "A brother said.

Exchange rate is just a fuse

Skyrocketing ten years can not be sold early

The surge in the Swiss franc is considered the culprit of the price change, the current Swiss franc against Renminbi around 1: 6.2. Recently, most watch brands in the European market prices. For example, the product family rose 5%, after April 1 there will be some small up; Cartier, Breitling also rose about 7%; Rolex also rose. "In general, the price increase of less than 10%, basically to adjust the exchange rate to make the euro downturn, the watch dealer to protect the Swiss market, it is bound to enhance the price in Europe." Zhang Fan, CEO of the station said that more than 15% The price adjustment, it is really moving.

However, Patek Philippe in the Hong Kong market price cuts, the industry may speculation may rise up again, because this happened before, but in the past, everything becomes less clear. A Hong Kong dealer privately told the Qianjiang Evening News reporter, Patek Philippe cut prices also have "the fight against parallel imports" consideration. "After the euro fell into the Hong Kong market a large number of parallel imports, a direct result of Hong Kong dealers sell non-marketable goods, so the brand also reduced the pressure on the stock of local dealers, which is the result of the negotiations." He said.

"Watch crazy up 10 years, in fact, a little in 2012 can not sell.Only high-level decision-making some lag, a lot of inventory needs to be digested." Zhang Fan said, had suffered in the absence of a suitable excuse, this time just borrow The Swiss franc appreciation and Apple smart watches on stage to release inventory pressure; the same time, the new pricing directly lower, so be regarded as "a perfect smooth transition."

The boat is well-tuned, the smaller the brand and the company, the faster it can make decisions. Patek Philippe is a family-run business, Tiger Hagrid's market capacity is also unmatched to Omega Longines and other brands. However, Chunjiang plumbing duck prophet, it seems the industry, this is just the beginning of the price war watch, and other brands will certainly have to deal with a series of chain reactions will come.

Source: Qianjiang Evening News Cao Tingting

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